Content Strategy

Content Strategy

The term "content strategy" refers to overseeing the written and visual materials published on your website, social media accounts, print materials, and any other channels through which you communicate with current and potential customers. A well-planned and implemented content strategy can do wonders for your company's expansion and bring exciting new opportunities; this is where Priorityontop comes in.

Using a Content Strategy Can Help Your Business

The results of implementing a content marketing strategy or content plan will be long-lasting and inexpensive. New leads are generated from organic traffic, so content ranking highly and displayed to users searching for services you offer is invaluable. Implementing a content strategy will guarantee that such materials are featured on your site.

We assist businesses with assessing their current content and making adjustments to their websites, blogs, and how-to guides so that they rank higher in search engine results and include the kinds of information that their target audience is looking for.

We can help with social media advertising campaign delivery and outreach to raise brand recognition and enhance your backlink profile. We can assist you in developing and implementing a content strategy that is tailored to the needs of your company.

What does our content strategy include?

Your content strategy's precise breadth will vary depending on your specific requirements and available resources, but it is likely to incorporate elements from the following interrelated phases:

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Kick-off workshop

We begin with a session in which we use your existing data on your target audience to develop personas, persona journey maps, and content journey maps. After these meetings, we will conduct interviews with key company stakeholders to learn more about your business. Furthermore, the frameworks provided by these mapping methods can be used to organize future content and advertising efforts better.

Target-market analysis

Audience interviews, search intent analysis, social media, and monitoring to see how users interact with and talk about the brand, competitors, and similar products/services online, surveys, and focus groups are examples of research that could be conducted at this stage.

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User-Based Testing

We now put our professionals to work to conduct user testing on the material and paths already in place. Also, at this stage, you can compare your content to that of your competitors.

Data and landscape

We also analyze the search environment and do a competitor analysis and backlink research to supplement audience research. This greatly enhances the ability to put the user's experience in a larger framework.

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Strategy delivery workshop

After compiling our findings, we formulate an actionable plan outlining the most important steps to take to bring your vision to fruition. Depending on the project's scope, this can include suggested designs and prototypes of additional content. We use a workshop style to help you prioritize activities and develop an achievable plan for completing them.

Our Content Marketing Specialists

Please trust us to craft a unique content marketing plan for your business. By partnering with Priorityontop you gain access to a team of content marketing experts who can function as an outsourced extension of your existing marketing staff.

Join us now

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